The fragrance market in China is witnessing remarkable growth, driven by factors such as increasing disposable income, changing consumer preferences, and growing awareness and appreciation for fragrances.
“It’s very interesting to see how the market is developing so quickly, I have to say, specifically in the fragrance category… Maybe a year ago, we shared with you that we were starting to see the Chinese being very interested in this. The category and this is accelerating at an incredible pace, even their tastes are accelerating.” . said Coty CEO Sue Nappi.
She pointed out that the perfume category in China is growing by 6% and is more than doubling it.
Coty owns and operates several iconic fragrance brands, including Hugo Boss, Chloe, Calvin Klein, Marc Jacobs, and Gucci.
Nappi pointed to the recent launch of Burberry Goddess, a delicious vanilla fragrance and the first refillable option.
“We launched Burberry Goddess in this country a little later than the rest, because we thought this innovation smelled really bold, and the reception was great. The line is already number six at Sephora, a ranking we have never achieved in this country with any of our fragrances.
She added: “Burberry Goddess is just starting out in this country, and we think it will be a game-changer.”
Aside from Burberry Goddess, the company also sees great opportunities to tap into China’s niche fragrance market.
“These fragrances represent almost a quarter of the market today in China. This is two and a half times larger than what you see in the rest of the world.The Prophet said.
Makeup and skin care
Aside from fragrances, Coty is also noticing success in the makeup category, where it is growing 10% faster than the makeup market, mainly due to Gucci and Burberry.
One of the major trends in this area is the increasing blurring of lines between color cosmetics and skincare.
“There, it’s all about face makeup, because the makeup category, again, is ‘skin smoothing,’ and anything that’s a good mix between pigments and skin benefits is obviously what people are looking for in addition to the fact that everything has to be long-wearing. “
Meanwhile, the skin care market was a bit negative in China. However, it still represents “The vast majority of sales As for Coty, Naby confirmed.
The driving force behind Coty’s skincare business in China is Lancaster and its Ligne Princière.
“There, our brands are doing well, specifically Lancaster, which is our flagship brand in this country. Specifically, the online brand continues to see momentum as it grows month after month. We started, as you remember, with Ligne Princière and now we are adding to Ligne Princière Focus on sun care, because this brand is truly seen as the epitome of advanced sun protection.
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